Case Study · Publisher

How India's leading independent publisher is selling to a global audience

Without Amazon. Without Ingram. Without a warehouse. Speaking Tiger — 800+ titles, JCB Prize winners, new and established voices — went direct through Stck. Here's why.

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speakingtigerbooks.stck.me · Print, digital, chapters

Publisher · New Delhi

Champions new and established voices that challenge dominant narratives and show us our world in a new light.

Speaking Tiger — publisher mission, New Delhi

The Publisher

800+ titles. A decade of independence.
One mission.

Speaking Tiger is an independent publishing company based in New Delhi. Over a decade old, with a list of over 800 titles, it champions new and established voices that challenge dominant narratives and show us our world in a new light. Fiction, nonfiction, poetry, drama, and children's books (Talking Cub) — across 12+ languages in translation.

But reaching readers outside India meant relying on Amazon, Ingram, and international distributors who kept ~70% of every sale. Speaking Tiger went direct through Stck to own the reader relationship and keep the economics.

800+ Titles

Over a decade, New Delhi

JCB Prize for Literature

Award-winning authors

12+ Languages

In translation

Sahitya Akademi

Award-winning writers

Talking Cub

Children's imprint

The Shift

Traditional Model vs. Direct using Stck

	Traditional Model	Direct using Stck ✦
Margins	Amazon, Ingram, distributor & retailer keep ~70%. A $30 book returns ~$9.	Keep 75% on print, 90% on digital. That $30 book returns $22.50.
Reader Data	Zero. No name, no email, no history. Amazon owns the customer.	Direct relationship on every sale. Name, email, location. Build your list.
Payouts	Quarterly at best. Often semiannual. Opaque reporting.	Every 30 days. Full transparency. Withdraw anytime.
Shipping	Several weeks from home country. Tariffs. Customs. Readers give up.	Printed near the reader. US, UK, EU, Australia. Arrives in days.

How They Did It

From New Delhi to every reader on earth.

Three steps. No warehouse. No distributor. No exclusivity contract.

Uploaded the catalog

Set prices, uploaded covers. Hardback, softcover, e-book, chapters. Own all IP. No exclusivity.

Shared with the world

Social, email, web — readers in 190+ countries can discover and order, printed on demand near them.

Tracking sales, getting paid

Every sale triggers an alert. Full analytics — revenue, geography, titles. Withdraw earnings every 30 days.

Why Readers Love It

Better for readers, better for publishers

Support independent publishers

Buy direct — more revenue goes to the makers, not platforms.

Avoid Big Tech stranglehold

No algorithms, no data harvesting. Just books and readers.

Eco-friendly by design

Printed in market, no overprinting, no pulping. One book at a time.