Case Study
From the Cheap Seats to the Big Stage
$32.00 · Printed book · Not on Amazon · ronfassler.org
$32.00 · Printed book · Not on Amazon · ronfassler.org
THE SHOW GOES ON is my favorite book-on-the-side at the moment… I'll be sorry when I complete it.
Ben Brantley — former NY Times chief theatre critic
Between the ages of twelve and sixteen, Ron Fassler saw over 200 Broadway shows from the cheap seats — funded entirely by his Long Island paper route. That obsession became a life. He acted in film and television for three decades, working alongside directors like Mike Nichols, Clint Eastwood, and Christopher Guest. Then he turned to writing full-time.
Today Ron is one of the most prolific theater writers working independently. His column "Theatre Yesterday and Today" has run for over 269 installments — part history, part criticism, part love letter to Broadway — and he publishes all of it at ronfassler.org, his own website powered entirely by Stck.
Broadway Hirings, Firings and Replacements — over 100 interviews with Broadway insiders. Stories of David Bowie, Angela Lansbury, Patti LuPone, Bernadette Peters, and dozens more — gathered for the first time in one book. Praised by Bryan Cranston.
Available exclusively — not on Amazon See on Stck →When you've spent your life watching from the cheap seats, eventually you learn: the best view is the one you build yourself.
ronfassler.org IS his Stck site. Custom domain, his identity, no platform branding. Visitors think they're on his personal website — because they are.
269 essays and 2 books live together. His readers don't need Medium, Substack, AND Amazon. It's all at ronfassler.org.
75% of print earnings, 90% of e-book earnings. Monthly payouts. No opaque accounting, no quarterly delays.
Readers who subscribe directly. No algorithm in between. When Ron publishes, his audience knows.
Stck prints in the US, UK, Europe, India, and Australia. Local currency, order tracking, global from day one.
Stck never demands exclusivity. Ron chose to make ronfassler.org his home — that's loyalty earned, not contractually required.
A clean book page with cover, description, and buy button. Takes minutes.
See his storefront →ronfassler.org maps directly to his Stck site. His brand, his identity — Stck powers it underneath.
See his website →Stck handles printing, shipping, payments, and tracking. Earnings arrive at the start of every month.
I love discovering origin stories. Fassler’s book satisfies my curiosity with wit and salacious stories of the theater… huzzahs!
A wonderful book and essential to anyone in the theater and everyone else as well. In these depressing times it cheered me enormously, as a testament to the enduring excitement and heartbreak of theater.
Part history, part memoir, The Show Goes On is also a thoroughly researched and reported work of journalism, which is not to say you won’t find some juicy backstage dish on every page. Bravissimo, Mr. Fassler!
It's not available on Amazon but you can order it through his website. I believe every member of Australia's Actors Equity should read it!
Tony Sheldon — Tony nominated star of Priscilla Queen of the Desert
Writers and publishers keep 75–90%. No exclusivity. No algorithm. No middleman.